Global Venture Lab's mission is to produce masters of growth venturing for problems worth solving and the needed scientific knowledge. The vision is to build a "new global faculty", a team based faculty for a new science, "commercialization science". This is creating a dedicated voluntary partnership of humanists, scientists, engineers, entrepreneurs, and venture capitalists.  To achieve the mission, entrepreneurs are invited over to open their businesses for co-creation, as Live Cases, via action research and action learning programs. Each GVL location manages its own strategy.

In the words of Professor Marko Seppä, Director and Co-Founder of GVL Finland, the mission of GVL Finland is to create professionals who are willing and able to co-create such new business and enterprise that can solve the world’s Big Problems. Marko highlights the importance of growth venture creation as a catalyst for change and in creating employment. Creating successful growth ventures requires knowledge and competences that must be available in university education.

Therefore, the GVL strategy is to create professionals by creating companies – as both are needed in this equation. The GVL vision is for university researchers and professors to bring companies to universities. In this situation, the researchers and co-entrepreneurs, who have been invited to join to work on the "Live Cases", must have an incentive to improve the success of the businesses. This requires particular structures that GVL Finland has already begun to build.

With the help of these structures, also university students participating in GVL would become part of this emerging co-entrepreneurial community. Indeed, as GVL develops in the future, Marko would want to see more co-creation with the students, as they can offer fresh viewpoints to things such as business creation. He would want to "force people out of their comfort zone" and encourage them towards growth venture creation, with the motto that "solving big problems via enterprise is both noble and demanding."