EBRF 2010 took place in Nokia on September 15-17, 2010

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-Shubhanshu Mishra, AIESEC Trainee 2009-10, GVL Finland

EBRF 2010 took place in Nokia on September 15-17, 2010

The 10^th annual EBRF conference paid special attention to global opportunities and the radical mindset renewal needed to enable Co-Creation of Great Global Enterprises.

At EBRF 2010, inspired by EIT's call for a gear-shift in innovation calling for more emphasis on the commercialisation, rather than invention end of the innovation continuum, also within the business study domain -- EBRF 2010 launched Global Academic Cup and called for project initiatives for the winner to be resourced with up to 10.000 euros.

At the end, an IIT Kharagpur, India, team with a project initiative labelled as "Scalable Healtcare" won the 2010 Award.

At the conference, we asked ourselves: What's the time for academia? Are we (the university) duly organised to produce the champions capable of co-creating Great Global Enterprises? Do we have the "science/art" of this space defined sufficiently enough -- sufficiently enough for us to have the Right Kind of faculty, learning environments, and "forms of knowing"? Adding it all up, as is, it appears that we are "less than optimizing" our potential impact to society at large. Chair Marko Seppä will produce White Paper of the EBRF findings "Co-creation of business for problems worth solving".

The conference is looking at completing her first full decade with a demonstrable impact on "the ways and forms of knowing" around business in the knowledge society. Several offers to host EBRF in 2011 were received during and at the end of the conference: From various parts of Finland (and Europe), but also from Asia and the Americas.